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Lifetime: one-time € 199, nothing per month

Repricer

Bol repricer: win the buy box without giving away your margin

The repricer checks all day who has the buy box and sets your price just right: lower when it has to be, back up as soon as it can be. Never below the minimum you choose, and every decision comes with a reason.

Start 14 days free View the demo

Module with every plan: € 19,95 per month per seller account. First 14 days free.

bkoppeling.nl/dashboard/repricer

Stainless steel water bottle 750 ml

minimum € 42,00 · maximum € 49,50

Never below your minimum
Your priceCompetitor

Your price now Buy box

€ 49,50 € 47,85

10:41

A seller has the buy box at € 47,95. Your price goes € 0,10 below it.

15:20

A seller is at € 38,00. That's below your minimum: your price stays put.

Illustrated example using data from the demo store.

between checks per product, depending on how busy it is
2 to 15 min
per month per seller account, for all your products
€ 19,95
free to actually change prices; test mode is always free
14 days

How it works

Set it up once, then it runs by itself

  1. 1

    Set your limits

    A minimum and a maximum per product. You enter the minimum yourself, or let it be calculated from your purchase cost, shipping costs, margin and bol's commission.

  2. 2

    Watch along in test mode first

    The repricer tells you in the log what it would do, without anything changing on bol. Only once you trust it do you switch it on for real.

  3. 3

    It works all day long

    Someone under your price? It goes just below them, but never below your minimum. If the competitor raises their price, yours goes back up.

Win the buy box while keeping your margin

When several sellers offer the same product, one of them gets the "Add to basket" button: the buy box. Whoever has it sells the most. Price is one of the things bol looks at, along with delivery time and your quality score.

The repricer makes sure your price is sharp when it counts, and that you don't stay needlessly cheap when you don't have to. You choose whether it goes just below the competitor or matches their price, and with what step (default € 0,10).

A minimum that matches your real margin

For each product you enter a minimum price, or your purchase price, your shipping costs and the margin you want to keep. Bkoppeling adds bol's commission and the VAT and rounds up. We fetch that commission from bol per product.

Without a minimum, the repricer changes nothing. If your price is below your minimum, it immediately sets it back to the minimum.

Up as soon as it can

If you have the buy box, or you're the only seller, your price goes up step by step: to just below the next competitor, and never above your maximum. By default at most 10% per step, and up to the limit of the number of price stars you choose, so your product stays attractive in bol's search results.

Brakes against a price war

  • A waiting time per product between two changes (default 15 minutes)
  • A maximum number of changes per hour (default 4)
  • A pause when the price keeps going down and up in turn against the same seller
  • You exclude sellers you don't want to follow; bol itself is included by default
  • If you're already the cheapest and still don't get the buy box, it won't go any lower: that means price isn't the reason

Every decision comes with its reason

The log shows for each product what the repricer did and why, in plain sentences: "Another seller has the buy box for € 47,95. Your price goes € 0,10 below it." You can filter by type and period and export everything as CSV. With "Restore all", every price it changed goes back to what it was.

What it costs

The repricer is a module you can add to any plan: € 19,95 per month per seller account, no matter how many products it tracks.

The first 14 days of actually changing prices are free, and test mode never costs anything. Cancel monthly. Amounts exclude VAT.

Good to know

What Bkoppeling doesn't do here, so you don't run into any surprises.

  • A repricer helps with price. The buy box also depends on your delivery time and your quality score; that part stays your job.
  • Without a maximum it never raises prices, and without a minimum it changes nothing.
  • It leaves second-hand offers and tiered prices alone.

Works well together with

All features
AI Advisor Advice from your own figures, applied with one click Margin per product After commission, purchase costs and shipping costs Alerts Buy box lost or a request about to expire

Questions

Questions about the repricer

Don't see your question? Email klantenservice@bkoppeling.nl.

What is the buy box on bol?

When several sellers offer the same product, one of them gets the "Add to basket" button. That's the buy box. Most customers order from that seller, so whoever has the buy box sells the most.

Do I always win the buy box with the lowest price?

No. bol looks at price, delivery and quality, and according to bol a one-cent difference makes no difference. A repricer helps with price; your delivery time and quality score remain your job.

Does the repricer also raise my price?

Yes, if you've set a maximum. If you're the only seller or a competitor raises their price, your price goes up step by step (by default at most 10% per step), up to your maximum or up to the limit of the number of price stars you choose. Without a maximum, it never raises your price.

Can I set a minimum margin?

Yes. You enter a minimum price, or your purchase price, your shipping costs and the margin you want to keep. Bkoppeling adds VAT and bol's commission and never goes below that minimum.

How do I avoid a price war?

If a competitor drops below your minimum, the repricer doesn't follow. There are also brakes: a waiting time per product, a maximum number of changes per hour, and a pause as soon as the price keeps going down and up against the same seller. You can exclude sellers you don't want to follow.

When is the repricer available?

Now. You switch it on in your dashboard, per seller account. It starts in trial mode: in the log you see what it would do, without any price changing. Trial mode stays free. Actually changing prices is free for the first 14 days; after that you order it on the Modules page.

What does the repricer cost?

The repricer is a module for every plan: € 19,95 per month per seller account, however many products it tracks. The first 14 days are free, and trial mode, in which it only makes suggestions, never costs anything.

After the next shipment, it's already working.

Connect your seller account in a few minutes and try everything free for 14 days. No payment details needed.

Start 14 days free View the demo