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Margin per product

Your real margin on bol, per product and per order

Revenue doesn't tell you much if you don't know what's left over. Bkoppeling calculates your margin on every order: revenue excluding VAT, minus the commission bol charged, your purchase cost and your shipping and packaging costs.

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bkoppeling.nl/dashboard/marge

Stainless steel water bottle 750 ml each

October
Revenue excl. VATbol commissionPurchase costShipping and packagingMargin

Margin in October

€ 1247

28% of € 4.437 revenue

Purchase price missing2 products

These don't count as profit. Enter them, or import them with a CSV file.

Illustrated example using data from the demo store.

from your actual orders, not an estimate
Per order
as bol charged it per order line
Commission
purchase prices in one go via CSV
5.000

How it works

Set it up once, then it runs by itself

  1. 1

    Enter your purchase prices

    Per product, or all at once with a CSV file (ean, purchase price, costs). If you already have them in the repricer, those are used.

  2. 2

    Bkoppeling calculates every order

    Using the commission bol charged and the VAT shown on the invoice.

  3. 3

    You see what's left

    Per period, per product and per order, next to the previous period or the same period a year earlier.

How we calculate

Margin = revenue excl. VAT − bol commission − purchase cost − shipping and packaging costs − returns.

  • Revenue comes from the order, after discounts, excluding cancelled items
  • Commission is what bol charged per order line; if you're VAT-registered, the VAT on it isn't counted (you get it back)
  • Costs you enter per product per item, or as a fixed amount per order line
  • Returns are counted as soon as there is a credit invoice

What you see

  • Your margin, revenue, commission and purchase cost per period, next to the previous period or the same period a year earlier
  • Your five best products and the products still missing a purchase price
  • The margin per order
  • Everything per product as CSV

No profit without a purchase price

A product without a purchase price never counts as profit. It's listed separately with its revenue, so you can see what's still missing and your margin never looks better than it is.

Together with the repricer

The same purchase prices are used by the repricer to calculate your minimum price. That way your price never drops below the margin you want to keep.

Good to know

What Bkoppeling doesn't do here, so you don't run into any surprises.

  • bol doesn't pass on the costs of Logistics via bol, ads and return shipments per order. They aren't included.

Works well together with

All features
AI Advisor Advice from your own figures, applied with one click Repricer The buy box, within your minimum and maximum Reports by email Your figures every morning, week or month

Questions

Questions about margin per product

Don't see your question? Email klantenservice@bkoppeling.nl.

How is the margin calculated?

Revenue excluding VAT, minus bol's commission, your purchase price and your shipping and packaging costs, minus returns. The commission is what bol charged per order line.

How do I enter my purchase prices?

Per product, or all at once with a CSV file with the columns ean, purchase price and (if you want) costs, up to 5.000 rows. If you already have purchase prices in the repricer, those are used.

What if I don't have a purchase price for a product?

Then it doesn't count towards profit. It's listed separately with its revenue, so you can see what's still missing.

Are LVB and advertising costs included?

No. bol doesn't pass on the costs of Logistics via bol, ads and return shipments per order, so we can't include them per order.

After the next shipment, it's already working.

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