Advertise with one click
Your best-selling products without an ad have a button. Choose a daily budget and Bkoppeling creates an automatic campaign in which bol picks the keywords. Or add the product to a campaign you already have.
Ads module
Manage bol ads without logging in to bol
Connect the bol Advertising API and manage your sponsored products in Bkoppeling: advertise products, adjust bids, pause campaigns and see what every euro brings in, next to your real margin per product.
Module with every plan: € 19,95 per month per seller account. First 14 days free.
bkoppeling.nl/dashboard/advertenties
Costs
€ 355
30 days
Revenue
€ 1.619
67 sales
ACoS
22,0%
costs / revenue
Profit after ads
€ 412
from your margin
KeywordClicksBidAdvice
sports bottle € 0,55 Lower to € 0,33
thick yoga mat € 0,28 Raise to € 0,43
stainless steel bottle € 0,35 Looking good
Bamboo cutting board set of 3Sells well, no ad yet € 5 per day Advertise
Illustrated example using data from the demo store.
- to advertise a product with a daily budget you choose
- 1 click
- the profit after ad costs, based on your own margin
- Per product
- per month per seller account, first 14 days free
- € 19,95
How it works
Set it up once, then it runs by itself
-
1
Connect your ads
Create keys for the Advertising API at bol and paste them into Bkoppeling. We check them right away and pull in your campaigns and figures.
-
2
See what every euro brings in
Costs, revenue, ACoS and clicks per campaign, product and keyword, updated every half hour. Per product you also see what's left after your margin.
-
3
Adjust with one click
Advertise a product, raise or lower a bid, exclude a search term or pause a campaign. Every change is recorded in the log.
Bid advice based on your margin
For each keyword, Bkoppeling looks at two things: what wins on average at bol, and what a click for this product can afford to cost (your margin per item times the conversion rate). The advice follows from that:
- lots of clicks and no sales: lower the bid or pause
- a click costs more than it brings in: bid what it can afford to cost
- sells at a profit and your bid is below the winning bid: raise the bid, never above what a click can afford to cost
Search terms that only cost money
You see what people searched for before they clicked your ad. If a search term cost money without a single sale, you exclude it with one click. If a search term sells really well, you turn it into a keyword of its own with your own bid.
Reliable, even when bol is busy
Every change is first recorded and then carried out. If bol asks you to wait, the change goes through automatically later; clicking twice never runs it twice. If a new campaign only half succeeds, Bkoppeling pauses it so no money leaks away.
Good to know
What Bkoppeling doesn't do here, so you don't run into any surprises.
- For ads, you create separate keys at bol: the ones for your seller account (the Retailer API) don't work here.
- bol provides the figures for the last 30 days. Sales count up to 14 days after a click, so the most recent days are still rising.
- You only see profit after ads for products with a purchase price.
Which keys do I need?
The ones for bol's Advertising API. You create those separately at bol; the keys for your seller account (the Retailer API) don't work for ads. Your dashboard shows step by step where to find them.
How much does the Ads module cost?
€ 19,95 per month per seller account, with every plan. The first 14 days are free. What you spend on ads at bol, you pay to bol as always.
How often are the figures updated?
Every half hour, Bkoppeling retrieves your campaigns and the figures for today and yesterday; once a day, the last 30 days, the search terms and the winning bid per keyword.
Can I still advertise directly at bol?
Yes. What you change at bol, you'll also see in Bkoppeling after the next sync. You can use both interchangeably.
After the next shipment, it's already working.
Connect your seller account in a few minutes and try everything free for 14 days. No payment details needed.