Mag ik klanten op bol om een beoordeling vragen?

Ja, onder twee voorwaarden. De vraag mag niet in een aparte mail staan, en je mag alleen om een eerlijke beoordeling van het artikel vragen. Daarom zet Bkoppeling de vraag in de factuurmail. Je leest de regel na in het beleid van bol.

Mag ik iets teruggeven voor een beoordeling?

Nee. Bol verbiedt een vergoeding in ruil voor een beoordeling, en ook het sturen op vijf sterren. Bkoppeling weigert een reviewvraag waarin woorden als "korting", "cadeau", "gratis" of "5 sterren" staan.

Waarom zit de factuur in dezelfde mail?

Omdat bol geen extra mail toestaat waarin je om een beoordeling vraagt. De factuurmail stuur je toch al, dus daar mag de vraag in.

Hoeveel beoordelingen levert het op?

Dat verschilt per product en per prijsklasse, dus daar beloven we geen getal bij. In je dashboard zie je per product hoeveel reviewvragen er zijn verstuurd, hoe vaak er op de knop is geklikt en hoeveel beoordelingen het product op bol heeft. Een klik is nog geen beoordeling: of de koper er een schrijft, kunnen wij niet zien.

Hoe meten jullie de kliks?

De knop in de mail loopt via een neutrale link van Bkoppeling die de klik telt en de koper meteen doorstuurt naar de beoordelingspagina op bol. Er komt geen pagina van ons of van jou tussen. Wil je dat niet, dan zet je het meten uit en gaat de knop rechtstreeks naar bol.

Kan ik de tekst van de mail aanpassen?

Ja. Je past het onderwerp, de tekst, de reviewvraag, de knop en de afsluiting aan, in het Nederlands en in het Frans. Bkoppeling controleert bij het opslaan of de woorden "eerlijke beoordeling" in de vraag staan en of er geen woorden in staan die sturen of belonen.

Krijgt een klant die zijn bestelling terugstuurt ook de vraag?

Nee, als de retour al gemeld is wanneer de mail uitgaat: dan gaat de mail zonder reviewvraag. Laat je de mail een paar dagen na verzending uitgaan, dan vangt dat de meeste retouren af.

Wanneer wordt de mail verstuurd?

Dat stel je zelf in: een aantal dagen na verzending, zodat de koper het artikel in huis heeft voordat de vraag komt. Staat uploaden aan, dan staat de factuur zelf bij de zending al in zijn bol-account.

More reviews

More reviews on bol.com, with the request in your invoice email

Bkoppeling asks for an honest review of the purchased item in the invoice e-mail. One e-mail per shipment, in the wording bol requires, and you see per product how often the button was clicked.

Start 14 days free View the demo

In every plan, from € 9,95 per month. First 14 days free, no payment details needed.

bkoppeling.nl/dashboard/reviews

JVInvoice email to J. de Vries

Sent

Your invoice for order A000C7XKP2

Thanks for your order. You'll find the invoice attached. Would you like to write an honest review of the stainless steel water bottle?

PDFF2026-00084.pdf

Write a review

Stainless steel water bottle 750 ml

On bol

216 reviews

★★★★★ 4,3

Reviews on bol, per month+13 this month

412requests

58clicks

14%click through

Illustrated example using data from the demo store.

per shipment, with invoice and review request together: 1 email
emails: bol doesn't allow a standalone review email: 0 extra
requests, clicks and reviews on bol: Per product

How it works

Set it up once, then it runs by itself

1
The shipment leaves your door

Bkoppeling creates the VAT invoice and gets it ready for the email. You set how many days after shipping it goes out.
2
The buyer gets the invoice email

Below your text is the request for an honest review, with a button to the product's review page on bol.
3
You see the results

Per product: how many requests went out, how often the button was clicked and how many reviews the product has on bol.

Why the request is in the invoice email

bol doesn't allow a standalone email asking for a review. You send the invoice email anyway, so the request is allowed in there. That way you get more product reviews without breaking a bol rule or sending your buyer an extra email.

Bkoppeling sends at most one invoice email per shipment, even if a shipment has two invoices. Double emailing is not possible.

Your own text, with a check

You edit the subject, text, review request, button and closing yourself, in Dutch and French. When you save, Bkoppeling checks your text:

the words "eerlijke beoordeling" ("honest review"; in French "avis honnête") must be in the request
leading words like "5 stars" or "positive review" are rejected
offering something in return, such as "discount", "gift" or "free", is rejected
advertising, a web address or social media in the email is rejected

If a saved text later no longer complies, for example because of a new rule, the default text is sent instead and you get a notification.

See what the request does per product

On the Reviews page you see, per product and per period, how many review requests were sent, how often the button was clicked, and how many reviews the product has on bol, including the growth since we started measuring. We fetch those reviews from bol every day.

The click goes through a neutral link that only counts it and immediately forwards the buyer to bol. We store no IP address and no cookie. If you don't want this, turn off tracking and the button goes straight to bol.

You choose when and for which products

You turn the request on or off per product
You choose how many days after shipping the email goes out (0 to 30), so the parcel has already arrived
If a return is reported before the email goes out, the request is left out
A credit invoice never gets a review request

Good to know

What Bkoppeling doesn't do here, so you don't run into any surprises.

There is one review button in the email, for the first item on the invoice.
A click is not a review: we can't see whether the buyer actually writes one.
Buyers who don't get an invoice email (because you only email business buyers, or because bol no longer provides the address) don't get the request either. bol provides a buyer's email address for up to 61 days after the order.

Works well together with

All features

AI Advisor Advice from your own figures, applied with one click VAT invoices For every shipment, on bol and in the email Invoice design and email text Your logo, color, font and wording

Questions

Questions about reviews

Don't see your question? Email klantenservice@bkoppeling.nl.

Am I allowed to ask customers on bol for a review?

Yes, under two conditions. The request must not be in a separate e-mail, and you may only ask for an honest review of the item. That's why Bkoppeling puts the request in the invoice e-mail. You can read the rule in bol's policy.

Can I give something in return for a review?

No. bol prohibits compensation in exchange for a review, as well as steering towards five stars. Bkoppeling rejects a review request containing words such as "discount", "gift", "free" or "5 stars".

Why is the invoice in the same e-mail?

Because bol doesn't allow an extra e-mail in which you ask for a review. You're sending the invoice e-mail anyway, so the request is allowed in there.

How many reviews does it generate?

That differs per product and per price range, so we don't promise a number. In your dashboard you can see per product how many review requests have been sent, how often the button was clicked and how many reviews the product has on bol. A click is not yet a review: we can't see whether the buyer writes one.

How do you measure the clicks?

The button in the e-mail goes through a neutral Bkoppeling link that counts the click and immediately forwards the buyer to the review page on bol. No page from us or from you comes in between. If you don't want that, you turn off tracking and the button goes directly to bol.

Can I customize the text of the e-mail?

Yes. You can customise the subject, text, review request, button and closing, in Dutch and in French. When you save, Bkoppeling checks that the words "honest review" appear in the request and that it contains no words that steer or reward.

Does a customer who returns their order also get the request?

No, if the return has already been reported when the email goes out: then the email is sent without a review request. If you send the email a few days after shipping, that catches most returns.

When is the email sent?

You set that yourself: a number of days after shipping, so the buyer has the item at home before the request arrives. If upload is switched on, the invoice is already in their bol account with the shipment.

After the next shipment, it's already working.

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